(Source: Idolgravure)
This was a survey done by Ohte-Advertising company (大手広告) and filled out by 149 different companies. Who are the female artistes that you wouldn't want to use in a CM?

1) Kanda Uno (featured above in a McDonalds ad -- haha I thought I'd put this pic of her just for irony.)
2) Hisamoto Masami
3) Hosoki Kazuko
4) Koda Kumi
5) Hirosue Ryoko
6) Wada Akiko (tie)
6) Matsushima Nanako (tie)
8) Ando Miki
9) Dewi Sukarno
10) Hamasaki Ayumi

Kanda Uno makes one think of divorce, and hence cannot be used.
Hisamoto Masami has a vulgar style.
Koda Kumi, because of her unfortunate "rotting amniotic fluid" comment.
Hirosue Ryoko, because working with her necessarily creates friction and problems.
Matsushima Nanako, although a big star, is long past her 'expiry date'.
Hamasaki Ayumi, because her physical condition gives cause for uneasiness and concern.

CM Queen Ueto Aya was ranked number 16, reason being that she is too "cheap", but has little effect on sales products.

Labels: CM, Dewi Sukarno, Hamasaki Ayumi, Hirosue Ryoko, Hisamoto Masami, Hosoki Kazuko Ando Miki, Japan, Kanda Uno, Koda Kumi, Matsushima Nanako, Ueto Aya, Wada Akiko

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